Many business have not woken up to the size of the opportunity presented by birthday celebrations.
75% of the Kenyan population is made up of people who are 35 years and below.
Birthday celebration is very important for this age group.
They celebrate using different methods including, buying of cakes, clothes, phones, travelling, getting a new hair do, etc.
They celebrate in various places including, houses, schools, restaurants, clubs, restaurants etc.
The number of people who come together to attend such birthday party events typically range between ten (10) to twenty (20) people.